Are You Split Testing? Part 1

OK, so last week I ended the squeeze page series with the comment “When in doubt...Test!”. What I meant by that was split testing. And actually it's a good idea to split test everything not just squeeze pages. Sales pages can be split tested, landing pages, squeeze pages, headlines, subheads, your call to action button... need I go on? But remember not to test these things all at once. You will need to test each thing separately, otherwise how will you know what exactly is working and what isn't? Yes this can be time consuming, but well worth it in the long run. And if you hate doing it yourself, you can always outsource! So what exactly is the benefit to split testing? First of all, as I said before, if you don't test it, how will you know it's working? You don't want to just blindly shoot in the dark and 'hope' something works. That's a waste of time and in many cases money if you are using something like Adwords or running a PPC campaign on Yahoo.

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