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so we've been discussing split testing. If you aren't up to speed, you can read Are You Split Testing Part 1 and Are You Split Testing Part 2 by clicking those links. Let's dive right back in. The third vitally important element you should be split testing is your call to action. Honestly, you have to deliver a call to action with 100 percent precision and clarity. NEVER assume people will just know what you want them to do, and make CERTAIN your call to action is clear, concise, and as compelling as you can possibly make it. And how do you do that? You test it! It doesn't matter how awesome the rest of your page is, if your call to action falls flat, you will lose the prospect, and they move on to the next great thing. So test, test, test! Finally, the other things you should be split testing are your bullets and your very first paragraph. Always keep your reader in mind with everything that you do, and your bullets and the first paragraph of your page will be two of the things their eyes will be drawn to. IF that is, your headers and subheads are doing THEIR job. Maybe one bullet seems to work better than another. Maybe one bullet is more of a benefit, while the other is a feature and creates a lower response rate.

If you missed Part 1 in the Are You Split Testing series, just click that link and get up to speed. Now, as I said earlier in the week, I may have went a little overboard in telling you to split test EVERYTHING.  But only because I care about you and want you to succeed.  And [...]

OK, so last week I ended the squeeze page series with the comment “When in doubt...Test!”. What I meant by that was split testing. And actually it's a good idea to split test everything not just squeeze pages. Sales pages can be split tested, landing pages, squeeze pages, headlines, subheads, your call to action button... need I go on? But remember not to test these things all at once. You will need to test each thing separately, otherwise how will you know what exactly is working and what isn't? Yes this can be time consuming, but well worth it in the long run. And if you hate doing it yourself, you can always outsource! So what exactly is the benefit to split testing? First of all, as I said before, if you don't test it, how will you know it's working? You don't want to just blindly shoot in the dark and 'hope' something works. That's a waste of time and in many cases money if you are using something like Adwords or running a PPC campaign on Yahoo.

OK, so the other day we discussed 3 elements necessary for a great squeeze page. Here are the final 3 elements that I feel are key. If you have all of these, or at a minimum the first 5, you will soon be collecting opt-ins like you've been doing it all your life. Elements of a Good Squeeze Part 1 can be found by clicking that link, if you missed it. So to continue... The fourth important element to your squeeze page is your download link. Or whatever your offer happens to be. You don't want to send them directly to a download page after opting in because they might just be giving you a bogus email addy. You want to make sure they are real leads, so send them instead to a page that lets them know their download will be sent via email once they confirm their address. This ensures you are getting the best possible lead opting in to your list. Finally, make sure your squeeze page has a privacy policy. People HATE spam, and want to know that their information is secure with you. So give them that comfort and make sure your squeeze page offers a strong privacy policy that tells them you respect them and the leap they are taking to trust you with their information.