so we've been discussing split testing. If you aren't up to speed, you can read Are You Split Testing Part 1 and Are You Split Testing Part 2 by clicking those links. Let's dive right back in. The third vitally important element you should be split testing is your call to action. Honestly, you have to deliver a call to action with 100 percent precision and clarity. NEVER assume people will just know what you want them to do, and make CERTAIN your call to action is clear, concise, and as compelling as you can possibly make it. And how do you do that? You test it! It doesn't matter how awesome the rest of your page is, if your call to action falls flat, you will lose the prospect, and they move on to the next great thing. So test, test, test! Finally, the other things you should be split testing are your bullets and your very first paragraph. Always keep your reader in mind with everything that you do, and your bullets and the first paragraph of your page will be two of the things their eyes will be drawn to. IF that is, your headers and subheads are doing THEIR job. Maybe one bullet seems to work better than another. Maybe one bullet is more of a benefit, while the other is a feature and creates a lower response rate.

OK, so the other day we discussed 3 elements necessary for a great squeeze page. Here are the final 3 elements that I feel are key. If you have all of these, or at a minimum the first 5, you will soon be collecting opt-ins like you've been doing it all your life. Elements of a Good Squeeze Part 1 can be found by clicking that link, if you missed it. So to continue... The fourth important element to your squeeze page is your download link. Or whatever your offer happens to be. You don't want to send them directly to a download page after opting in because they might just be giving you a bogus email addy. You want to make sure they are real leads, so send them instead to a page that lets them know their download will be sent via email once they confirm their address. This ensures you are getting the best possible lead opting in to your list. Finally, make sure your squeeze page has a privacy policy. People HATE spam, and want to know that their information is secure with you. So give them that comfort and make sure your squeeze page offers a strong privacy policy that tells them you respect them and the leap they are taking to trust you with their information.

If you don't know what a squeeze page is, you can see an example here- http://affiliatealert.com/squeezealert/ NOTE: Please don't sign up yet, as you won't get anything back... this is an example only. OK, so in short, a squeeze page is used to collect leads that you can then market to over and over. Now this particular example is just one variation of a squeeze page, obviously there are many other styles that work with varying degrees of success. But there are a few elements that are essential in a good squeeze page, and that is what I'm going to cover now. First of all, the headline is key. Web browsers are notoriously fickle, and you have probably about 3 seconds to grab their attention before they are wandering off after the next shiny new toy. So, the first thing they will see is your headline. It must grab their attention, pique their interest, and compel them to investigate your offer further. If it doesn't, it's worthless, and your opt-in rate will be practically nil.

Ron Davies on Autoresponders, Lead Capture, List Building Bookmark to: